Frostheim at WoW Insider: Google is the world’s largest search engine by a massive margin, enjoying a nearly 70% market share. Google processes over a billion searches every day — searches for everything from the fate of Firefly to where to buy RPG dice to the answer to the Kirk vs. Picard debate. It even handles searches for non-geeky stuff. And of course, some percentage of those billion daily searches are WoW searches.
Google has a tremendous amount of data about exactly what WoW players are looking for online — and if there’s one thing I can’t get enough of, it’s WoW data. With the search data that Google makes available, we can get a unique look into how WoW-related searches have changed over time with the changing popularity of the game and what kinds of topics WoW players are searching for more than others. The Google-eye view is a unique insight into the online interest and discussions of World of Warcraft. … Read Full Article.